Ali Abbas Jafri is a multi-disciplinary Creative Director & Designer working at the intersection of culture, motion & media -- shaping brands through impactful storytelling and thoughtful design. With experience building creative departments, launching award winning documentaries, and guiding branded media, he combines cultural insight and operational rigor to elevate brand presence, drive creative excellence, and bring results.

Work Play
Want to work together? Drop me a line
artjafri@gmail.com
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LinkedIn
Currently @ NBA Take-Two Media
Dynamo Media
The Working Assembly
Business Insider
Altice USA
Cheddar News
Vice
MET
PBS
The Fred Rogers Company
MIT
Awards
AAJA Short Form (2023)
NYPC Annual Video (2023)
Shorty Awards Food Wars (Finalist 2023)
ASME Awards in Video (Nominated 2023)
SABEW Best in Business Warehouse Nation (2022)
Telly Awards World Wide Waste (2022)
Telly Awards Insider Docs (2022)
Telly Awards Decoded (2022)
OIAF Super Catball Ultra (2017)
Currently in the shadows of NYC :  

  

Business Insider
I served as the Design Director of Video at Business Insider, where I led visual storytelling across video, film, and social. In my tenure I directed the brand as it transitioned into Insider, and led a team of creatives responsible for years of award-winning content. {Case Study Coming Soon}

Allergan Aesthetics 
The Working Assembly brought boutique-quality design and creative to scale for Allergan.

As the motion and video lead I spearheaded efforts for strategy, creative direction, content and communication. From television ads and chyrons, to organic marketing and social content - we created impactful brand experiences from start to finish. {Case Study Coming Soon}

NBA Take-Two Media

NBAT2 Media is a new entertainment venture from the NBA and Take-Two, redefining how fans connect with basketball culture. Blending the game with music, fashion, art, and lifestyle, NBAT2 creates genre-defining stories through bold collaborations with top creators and athletes. From viral cooking challenges to streetwear drops and studio sessions, our debut content celebrates basketball’s influence across pop culture. {Case Study Coming Soon}

Nufs
The Working Assembly partnered with the sisters-founded snack brand to refresh their visual identity and packaging system, building on their purpose to “Have fun with food.” From a striking wordmark that stood out in the cracker aisle, to a lively flavor-driven palette, expressive illustrations, and a personality-packed mascot — we crafted a brand system that balanced clean, healthy ingredients with the joy of snacking.
{Case Study}

Hearth
Hearth is a family-focused tech startup, and The Working Assembly crafted a full branding system to complement their ethos - “More Magical Moments”.  {Case Study}

The Information
The Information is a best-in-class publication breaking exclusive stories on tech, business, and media. For their continued communications and sales strategy I crafted a custom presentation package for them, creating a sleek, cohesive design that sharpened their messaging and elevated their visual impact. {Case Study Coming Soon}

Amazon Influencers
Amazon needed help creating a unified brand system for their influencer and associate programs, and The Working Assembly stepped up to develop fresh creative that elevated traditional Amazon Imagery into a chic visual identity. {Case Study}

Betty Booze & Betty Buzz
The Working Assembly partnered with Betty Buzz to extend its identity and launch Betty Booze, Blake Lively’s line of sparkling cocktails. 
{Case Study Coming Soon}

Avec
Avec is a bedding startup simplifying the sleep experience through smart design. The working assembly led a full rebrand, crafting a minimal, instructional inspired identity system. {Case Study Coming Soon}

Press: WBDS

Yuzu
When Match Group wanted help creating a cohesive and dynamic brand for Yuzu, a social and dating app for the Asian community, they came to The Working Assembly.  As the motion lead I created key and incidental creative for Yuzu’s launch campaign. {Case Study Coming Soon}

CertifID
One fateful day Walter Cronkright’s title company nearly collapsed after a $180,000 wire fraud incident. This would inspire him to go on and create CertifID, a company dedicated to fighting the oft overlooked world of real estate fraud. Three Furies partnered with CertifID to create a comprehensive series of content covering the company’s mission. {Case Study Coming Soon}

Amazon Prime Day Deals
Amazon turned to The Working Assembly to create a cohesive digital brand system for Prime Big Day Deals, ensuring the campaign felt instantly recognizable across social and web. We developed fresh creative that elevated standard deal imagery into a bold, modern identity designed to cut through the noise of busy feeds and crowded screens. {Case Study Coming Soon}

Cheddar News Snapchat Discover
At Cheddar News, I helped shape our Snapchat Discover presence by developing a bold, accessible visual language and leading a team of designers and illustrators. I built a streamlined production pipeline that cut turnaround time in half, enabling us to publish up to 24 pieces daily—featuring custom animations, games, and original content. {Case Study Coming Soon}

Camera Roll
Camera Roll is an interview series by Variety Magazine where celebrities share with us the behind the scene stories hidden in their camera rolls. {Case Study Coming Soon}

Altice News 2020 Election
The for 2020 U.S Election, I led the design implementation for Cheddar and Altice News’ largest broadcast event to date. A nationwide simulcast spanning 13 channels, live web coverage, and real-time social content. I also developed a flexible graphics system for live data visualizations, merging lower thirds and tickers into a responsive, space-efficient module. This design led minimalist on-air philosophy and allowed us to present complex polling data clearly, without interrupting the flow of coverage.
 {Case Study Coming Soon}