Ali Abbas Jafri is a creative director, designer & artist working at the intersection of storytelling, design & video.
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I served as the Design Director of video at Business Insider, where I led visual storytelling across video, film, and social. In my tenure I directed the brand as it transitioned into Insider, and led the team responsible for almost two years of award-winning content.
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The Working Assembly brought boutique-quality design and creative to scale for Allergan. As the motion and video lead I spearheaded efforts for strategy, creative direction, content and communication. From television ads and chyrons to organic marketing and social content we created impactful brand experiences from start to finish.
The Information is a best-in-class publication breaking exclusive stories on tech, business, and media. For their continued communications and sales strategy I crafted a custom presentation package for them, creating a sleek, cohesive design that sharpened their messaging and elevated their visual impact.
When Match Group wanted help creating a cohesive and dynamic brand for Yuzu, a social and dating app for the Asian community, they came to The Working Assembly. As the motion designer on the project I created key and incidental creative for Yuzu’s launch campaign.
Art direction and motion graphics demo reel, 2023.
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